ANA F / CREATIVE DIRECTOR
INDEPENDENT THINKING. / VOL. 01
I MAKE THINGS
MAKE SENSE.
DON’T LIKE THE HEADLINE? FAIR.
STRATEGY / IDEAS / CREATIVE DIRECTION
I connect the dots. Question the obvious. And turn a complicated brief into something worth paying attention to.
01 / SELECTED WORK
THE WORK SPEAKS. I INTERRUPT.
Four names. Different challenges. No decorative mockups. Project stories and original assets come next.
02 / A DIFFERENT WAY IN
LET’S PLAY CREATIVE DIRECTOR.
THE REAL BRIEF.
What’s the actual problem?
Not the deliverable. Not the deadline. The thing keeping you up. That’s where the interesting work starts.
03 / EXPERIENCE, NOT AUTOPILOT
13+ YEARS. STILL ASKING WHY.
Experience is useful. Curiosity is non-negotiable.
I work where strategy meets instinct. Challenging assumptions, finding the thread, and helping good ideas become clear, coherent work.
04 / THE NEXT CONVERSATION
HAVE A PROBLEM? GOOD.
Bring the messy brief. The ambitious question. The thing you haven’t figured out yet.
CONTACT DETAILS: hello@anafilipescu.work
© 2026 ANA F
CLARITY IS A CREATIVE ACT.
BEFORE WE BEGIN.
This portfolio contains strong opinions, questionable deadlines and several perfectly reasonable questions.
NO AUTOPLAY SOUND. NO FAKE AWARDS.