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CASE FILE 002 / RINGIER ROMANIA / 2023, 2025

ONE BRAND.

TWO WAYS TO CHANGE THE NARRATIVE.

02 PROJECTS / ONE BRAND

From the compliments women never heard to the women history forgot to mention. Two projects about making the overlooked impossible to ignore.

01/ DOVE / MASTERBRAND CAMPAIGN / ELLE / 2026

THE COMPLIMENT I NEVER HEARD.

Some words stay with us. So do the ones we never heard.

A / THE IDEA

An ELLE-led editorial campaign for Dove, built around #AltfelDeComplimente. Native storytelling, expert perspectives, social amplification and an original ELLE Talks video.

B / THE STORY

The Compliments Left Unsaid.
An editorial manifesto about the words that never came, the confidence they could have built, and the things we can still choose to say.

READ THE MANIFESTO

C / THE FILM

Words worth hearing.
An ELLE Talks conversation extending the campaign beyond the page, exploring how the words we hear - and those we don't - shape the way we see ourselves.

02/ EDITORIAL INNOVATION / AI / RINGIER ROMÂNIA X DOVE

HISTORY HAD SOME MISSING NAMES.

WE GAVE THEM THEIR OWN BOOK.

NECUNOSCUTELE — THE UNKNOWN WOMEN

A / THE IDEA

Creative concept and editorial development of Necunoscutele, Romania's first AI-integrated editorial project. A collectible book bringing three overlooked female pioneers back into the public conversation, developed by Ringier România with the support of Dove.

B / THE WOMEN

THREE FIRSTS. THREE NAMES WORTH KNOWING.

SOFIA OGREZEANU
The world's first female neurosurgeon. A woman who operated on the human brain while the world was still questioning what women could do.

CECILIA CUȚESCU STORCK
Europe's first female university professor in art education. She didn't wait for a place in the art world. She earned one.

ELENA CARAGIANI STOENESCU
Romania's first female aviator. Also credited as the world's first female war correspondent reporting from an airplane. She took to the skies when women were still fighting for space on the ground.

C / THE IMPACT

A BOOK THAT GIVES BACK.

5% of profits supported the Ringier Romania Foundation's Care for Newborns campaign, helping improve hospital conditions for newborns.

1,500 copies printed
1M banner impressions
177K people reached on social media

HISTORY FORGOT THEM.

WE DIDN'T.

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